6th July 2012
Bring your family to Tower Hill, 11 French Drive, Boylston, on Sunday, July 15, for a fun filled day of family barbecue and picnicking, fairy garden and gnome home workshop, an alpaca petting zoo, a children?s outdoor concert, and an outdoor scavenger hunt with prizes.? Free admission for children 12 and under.? Visit www.towerhillbg.org for more information.

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Treasure Island iPad App by cyberia Wins Communication Arts 2012 Interactive Award
Treasure Island by cyberia iPad Book Cover
Santa Monica, California (PRWEB) April 02, 2012
Treasure Island by cyberia, an animated interactive children?s book for iPad, has won the prestigious Communication Arts 2012 Interactive Award for Best Interactive Entertainment of the Year. This unique take on Robert Louis Stevenson?s classic children?s story has also won an American Design Award from GDUSA, and has been featured by Apple, in its app store, as ?New & Noteworthy.?
Treasure Island by cyberia is one of only 35 projects selected globally to represent the year?s advances in interactive and visual design. It was chosen as one of the nine best interactive entertainment projects of the year. Half of its 90 pages are interactive experiences, narrative animations and activities.
We wanted the story to reign supreme, so we cut the text from 70,000 words down to 4,000 and updated the adventure, dialogue and characters for an international audience of all ages. The app?s look and feel are inspired by graphic novels, illustrated children?s books, cinema, literature and interactive media interwoven with three types of sensory narrative: illustration, cinematic animations and push, pull, drag and spin interactivity; the sound and effects bump the user experience into hands-on cinema, with the openness of a game. Our goal was to create an original experience for a classic tale. We think Robert Louis Stevenson would be thrilled.
Communication Arts is the largest creative magazine in the world. It is the leading trade journal for visual communications. Since 1959, to find the best work, Communication Arts has sponsored creative competitions that recognize the finest talent in the industry. Winners are selected by juries of their peers and featured online and in print. Being recognized by Communication Arts is one of the most distinguished honors in the industry.
Here?s what the judges said:
?Great use of interaction to bring life to a book. I?ll be downloading this for my kids.?
?Kim Rees, Judge
?Treasure Island thoughtfully integrates illustration and gestural exploration, reinventing a classic story for iPad. What kid wouldn?t want to read this? .?
?David Wright, Judge
cyberia media is a design and digital media studio focused on the business of content and creativity. Founded in 1993 by director/artist Richard Levine (The Smiths, Nike), cyberia has worked for some of the largest brands in the world. It is a company known for its intelligence and visionary creative, as well as its ability to tell a client?s story in all media for audiences of any size. We tell your story. Video. Motion Graphics. Mobile. Print. ID. Events. Experiential Marketing. iPhone. iPad.
?A rousing abridgment of the classic tale is buoyed by atmospheric sound effects and hearty digital surprises.? ? Kirkus Reviews
?This app showcases how iPads can bring books to life while still maintaining the reading experience.? ? GiggleApps.com
The Communication Arts 2012 Interactive Annual is available in print and online at commarts.com.
The book is available in the Apple App store.
Watch the trailer to preview the interactivity and animations.
please visit us at cyberia media
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David F. Carr | July 05, 2012
Car Dealers Get Speed Ramp To Facebook Engagement IMN was already in the business of helping auto dealers get their message out via email newsletters. Now its Social Driver product is making content on their Facebook pages more lively.
IMN was already in the business of helping auto dealers get their message out via email newsletters. Now its Social Driver product is making content on their Facebook pages more lively.
If you manage a Facebook page, who writes your material? At Hillside Honda in Jamaica, N.Y., e-commerce marketing manager Erin Ehrling does a lot of it herself, as do the marketing leads in many auto dealerships and other small businesses.
Now, Ehrling is getting some help from IMN, the same firm that produces the firm's email newsletters. Its new product, IMN Social Driver, provides feeds of content for the Hillside Honda pages on Facebook and Twitter--car care tips, links to feature articles, photos, videos, and so on.
"It's been very good for bringing referrals to the website, and we're getting a lot more engagement from our current Facebook fans," said Ehrling, who was an early test user prior to the product's launch in May. "So far, so good. I'm very happy with the things they've done."
[ Never forget a face? Read Facebook Buys Face.com: At What Privacy Cost?.]

The iPhone 1.0 Anniversary Quiz
(click image for larger view and for slideshow)The content she gets from IMN helps her keep a steady pace of posts, but that doesn't mean she can let her social media presence run on autopilot. "I monitor the page, and if a customer asks a question, I like to respond and put a little personality into it. I do like to respond because people are often asking specific questions about the business that only someone internally could answer," Ehrling said.
While there are general-purpose social content services like Scribit and Curata, with material for any industry, IMN is trying to capitalize on years of experience as a marketing service bureau to the auto industry.
"We already handle 27 million auto newsletters monthly," said Bill Pena, executive director and chief architect at IMN. The offer is similar. Just as dealerships that lack the time or sophistication to produce their own polished email newsletters can have IMN do it for them, with a mix of standard content and material tailored to a particular market, now those dealerships can have IMN assist with social media content that will keep people coming back.
"We allow them to make the transition from what we've traditionally been doing to managing their social media presence, which is a much more complex thing to do," Pena said.
One thing that's different is that the email newsletters are usually subsidized by the automakers and distribute the manufacturers' official corporate content as part of the package. IMN has yet to forge a similar relationship for its social marketing service, Pena said. In addition to supporting Facebook and Twitter, Social Driver provides a blogging platform for the dealerships, where they can republish content such as posts from bloggers at the Detroit Auto Show, he said.
One of the most important characteristics of posts on any of these platforms is frequency, Pena said. "I believe in really having a regular cadence to the posts to keep people engaged between long buying cycles. It ought to be pretty much daily: car care content, tax saving tips, a variety of different kinds of content."
IMN CEO Ben Levitan said the mix can also stray from serious and topical posts. "We get tremendous uptake on things like, 'What's your favorite driving music?' Or if there's going to be a local concert appearance, information about the performance," he said. The most valuable characteristics include, "authenticity, timeliness, and relevancy to the local market," he said.
The value of social marketing to the auto industry was called into question recently by General Motors' decision to stop advertising on Facebook, which raised broader questions about whether Facebook is effective as an advertising platform.
However, Levitan noted that advertising and content marketing are two different things. "General Motors spends $30 million a year on content marketing, and $10 million a year on Facebook [advertising]," he said. "They're still going to spend the $40 million; they're just going to spend it on the part that works best."
Social posts, photos, videos, and links to articles are part of the natural flow on Facebook, whereas ads are distractions people tend to filter out, Levitan said. Facebook itself is recognizing that by offering new programs to promote posts in the social stream as an alternative to ads in the page margin, he said.
Ehrling said she originally signed up with IMN because it did a good job of helping her maintain a clean email list and avoid spam filters. Those skills seem to be transferring to social media, she said. "Our engagement is up, which is obviously beneficial, and the things we post are getting interaction."
Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard and facebook.com/thebyard
Every company needs a social networking policy, but don't stifle creativity and productivity with too much formality. Also in the debut, all-digital Social Media For Grownups issue of The BrainYard: The proper tools help in setting social networking policy for your company and ensure that you'll be able to follow through. (Free with registration.)
Source: http://feeds.informationweek.com/click.phdo?i=407745168ad9555aba20f593bae999bd
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FILE - In this April 2, 2012, file photo, JetBlue pilot Clayton Frederick Osbon, right, is escorted to a waiting vehicle by FBI agents as he is released from The Pavilion at Northwest Texas Hospital, in Amarillo, Texas. On Tuesday, July 3, a federal judge in Texas found Osbon, a JetBlue Airways pilot who left the cockpit during a flight and screamed about terrorists, not guilty by reason of insanity. (AP Photo/Amarillo Globe-News, Michael Schumacher)
FILE - In this April 2, 2012, file photo, JetBlue pilot Clayton Frederick Osbon, right, is escorted to a waiting vehicle by FBI agents as he is released from The Pavilion at Northwest Texas Hospital, in Amarillo, Texas. On Tuesday, July 3, a federal judge in Texas found Osbon, a JetBlue Airways pilot who left the cockpit during a flight and screamed about terrorists, not guilty by reason of insanity. (AP Photo/Amarillo Globe-News, Michael Schumacher)
AMARILLO, Texas (AP) ? A federal judge in Texas found a JetBlue Airways pilot who left the cockpit during a flight and screamed about religion and terrorists not guilty by reason of insanity Tuesday.
U.S. District Judge Mary Lou Robinson in Amarillo issued the ruling during a bench trial for Clayton F. Osbon, noting he suffered from a "severe mental disease or defect." Osbon's attorney, Dean Roper, declined to comment.
Osbon, who recently was found mentally competent to stand trial after a court-ordered psychiatric evaluation, will be sent to a federal mental health facility for further examination until another hearing on or before Aug. 6. The judge will decide then whether he can be released or should be committed to a mental facility.
Osbon was indicted on one charge of interfering with a flight crew after the March 27 incident on flight from Las Vegas to New York. Passengers say they wrestled him to the floor after he ran through the plane's cabin yelling about Jesus and al-Qaida.
Next month's hearing puts the burden on Osbon to show "by clear and convincing evidence" that his release would not pose future danger, according to the court records.
JetBlue spokeswoman Alison Croyle said Tuesday that the airline "continues to support the Osbon family; we don't have further comment as we let the judicial process play out."
"We can confirm he is still employed, on inactive status, with JetBlue," she said.
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La C?mpora, a political youth movement ? 30,000-strong and mostly under 30 ? is one of Fernandez de Kirchner's most significant political tools. But they stand out for more than just solidarity.
Moments after Argentina?s Congress passed a historic bill in April to nationalize the Spanish majority-owned oil company, YPF, a banner taking up half of the Congressional chamber was unfurled from the balcony. It depicted former President N?stor Kirchner with his fist raised in the air victoriously.
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The same banner was on view just a week earlier during a rally attended by 100,000 activists in support of ?the project? ? a left-wing political ideology implemented by Mr. Kirchner before his 2010 death, and continued today by his wife, Argentina?s current president, Cristina Fern?ndez de Kirchner.
Both scenes were the work of La C?mpora, a political youth movement ? 30,000-strong and mostly under the age of 30 ? whose support for the president is unwavering.?
A continuation of the Peronist Youth to which Cristina and N?stor belonged in the 1970s, La C?mpora emphasizes Juan Domingo Per?n?s fight for the poor and the Kirchners? policies of social inclusion and state intervention.
But the group stands out for more than just its forthright display of solidarity: members are appointed high-ranking government positions, it is spearheaded by the Kirchners? son, M?ximo, and it is viewed as one of Ms. Fern?ndez?s most significant political tools ? one she desperately needs right now.
?Fern?ndez won a second term last October with 54 percent of the vote, but her approval rating has dropped to 39 percent, according to polls.
Argentina?s middle classes took to the streets in June to protest against alleged corruption ? including a scandal involving the vice president ? the soaring inflation rate, and new restrictions on buying dollars. The head of umbrella union CGT, Hugo Moyano ? once a loyal supporter of the Kirchners ? also formalized his split with Fern?ndez during a rally last week, accusing her of ?overwhelming arrogance.?
Today, Fern?ndez?s bedrock of support is represented by la juventud or ?the youth? and, specifically, by La C?mpora.
The support the group drums up represents a ?theatrical fanaticism? which a ?disjointed? opposition cannot replicate, says Lucho Bugallo, founder of the website?Argentina contra K, Argentina against Kirchner.
Unlike the Young Republicans in America, a grassroots organization that backs the Republican Party, La C?mpora is personalist. Just as the Peronist Youth fought for Per?n?s return from exile, La C?mpora activists call themselves ?soldiers of Cristina.?
La C?mpora is named after former President H?ctor C?mpora, who resigned after just 49 days in 1973 to facilitate Per?n?s return to power. Its birth can be traced back to the economic crisis of 2001 where the saying Que se vayan todos ? Away with them all ? was employed by protesters who wanted to purge Argentine politics of its corrupt old-blood.
When N?stor Kirchner became president in 2003, he committed to building a ?generational bridge? between the government and young people, delegating the task to his only son, M?ximo.?
Under Fern?ndez, Kirchnerism ? as her and N?stor?s governing philosophy is called ? has institutionalized that bridge and made youth one of the pillars of its political model.
Fern?ndez?s alignment with the youth has altered the traditional foundation of Peronist support ? the trade unions. Her running battle with Mr. Moyano had intensified in June with a national strike by truckers, which called on Fern?ndez to raise the income tax floor.
The rupture with Moyano came after the death of N?stor, under whose presidency his political influence had increased. But Fern?ndez saw his power as excessive and cut his ties with Kirchnerism.
?The president has distanced herself from the unions in favor of a new loyal base whose ideas are entirely allied with the government,? Leandro Bullor, an economic historian at the University of Buenos Aires, says.?
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LOS ANGELES (AP) ? The new Spider-Man has launched with the same midnight magic as the old one.
"The Amazing Spider-Man" pulled in $7.5 million from its debut screenings Tuesday just after midnight. According to distributor Sony Pictures, that matches the amount that "Spider-Man 3" took in from its first midnight screenings in 2007 on the way to what was then a record $151.1 million opening weekend.
Midnight screenings generally have become bigger business since then, hitting a peak as fans shelled out $43.5 million for midnight shows of the "Harry Potter" finale last summer.
While "The Amazing Spider-Man" is well back in the pack by comparison, its midnight debut hints at strong box office through the Fourth of July weekend, with industry expectations as high as $120 million in its first six days.
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Source: http://news.yahoo.com/blogs/ticket/romney-taps-bush-41-dole-head-military-vets-165414088.html
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