Time Out New York Expands Into Local Class Discovery Market With ...
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NEW YORK, Oct. 15, 2012 /PRNewswire/ --?Time Out New York has launched a new co-branded site with New York-based startup CourseHorse. Through the site (TimeOut.CourseHorse.com), also accessible via the Classes vertical on Time Out New York's site, readers have the ability to browse and directly enroll in over 20,000 local class offerings.
Time Out New York launched the Classes vertical in response to the growing popularity of classes in the city and subsequent demand for information.
"Our readers have always demonstrated a strong interest in class offerings, by responding to our annual Continuing Education feature in the magazine and booking class offerings for sale on our Time Out Offers platform," notes Tim Boswell, Director of Transactions at Time Out North America. "CourseHorse content is a terrific resource for our young and highly active audience."
Just over a year old, CourseHorse centralizes, curates, and maintains up-to-date class information from over 500 local education providers including universities, non-profits, and small businesses. With options for both adults and kids, classes cover topics ranging from art, cooking, and yoga to finance, marketing and graphic design.
"Classes are becoming increasingly popular, both as a form of entertainment and as a tool for personal growth," notes Katie Kapler, co-founder of CourseHorse. "Given Time Out's position as the ultimate resource for living in the city, the partnership is a great fit. We're excited to provide our service to the millions of Time Out readers and inspire them to keep learning."
Reflecting the diversity of the city, CourseHorse offerings range from free workshops to semester long courses, including:
- History of Scotch Whiskey at Brooklyn Brainery
- French Slang? at Fluent City
- Windowsill Herb Gardening Class at The Brooklyn Kitchen
- Lingerie and Lace: A Lesson in Allure at Fashion Societe
- Photo Safari in Central Park with New York City Photo Safari
- Canine Nutrition Today at School for the Dogs
- Couples Cupcakes Class at Butter Lane
- Photoshop for Photographers at Brooklyn Creative
- Architecture Intensive at the Institute of Classical Architecture and Art
- BYOB Painting at Paint Along NYC
- French Macaron Making at The Center for Kosher Culinary Arts
- Lazy Weekend Pilates at Sanctuary Pilates
- Twitter Bootcamp for Small Businesses at Social Media School
- The Posture Tune Up Station ?at LifeLabsNY
- Introduction to Sailing Workshop at Hudson River Community Sailing
About Time Out New York:
Time Out New York is a comprehensive arts and entertainment multiplatform media business, delivering engaging features, local listings and critical reviews to active and informed residents and visitors of New York City. Sometimes irreverent but always intelligent, Time Out New York provides passionate coverage of music, film, theater, dance, shopping, dining, and more. ?Time Out New York?is part of Time Out Group, the global media business delivering local information and cultural guidance in 38 cities across 25 countries and encompassing a worldwide audience of more than 18 million.
About Course Horse:
CourseHorse is a central booking system that helps users find, compare, and enroll in local classes in New York City. With over 500 partner schools and 20,000+ classes, CourseHorse is the first and largest class marketplace in New York City. Classes cover a wide range of topics, from art, cooking and yoga to kids and career-oriented courses.
CONTACT:
Lauren Reddy
Digital Marketing Publicist | Time Out North America
(646) 432-3090 | Lauren.Reddy@timeoutna.com
SOURCE Time Out New York
Source: http://buyersteps.ulitzer.com/node/2402448
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